Fractional Marketing Director
Senior marketing leadership, priorities and governance for SMEs that want to grow without immediately hiring a full-time executive.
Strategic Communication & Brand Positioning
Communication creates value when it has direction.
I work alongside SMEs and start-ups that need senior marketing leadership, turning goals, people and initiatives into a clear, manageable strategy designed to support growth.
30+years of experience
6 figuresmarketing budgets managed
7 countriesinternational collaboration
40+sales professionals aligned
My approach
Between a generalist web agency and a tactical freelancer, there is room for real direction.
I start with the questions that matter: where do you want to go, why should customers choose you, and what genuinely needs to change? Then I connect strategy, people, investment and tools in a plan that can be put into action.
I bring B2B marketing governance, cross-functional project experience and strong marketing-business alignment to SMEs.
How I can help
The right level of support.
Strategic setup
Analysis, positioning, marketing plan, KPIs and an actionable roadmap: the structure needed to turn scattered initiatives into a shared direction.
Focused consulting
A targeted session for a specific decision, project or challenge. Clear analysis, practical recommendations and a defined scope.
B2B events
Strategy, organisation and measurement for trade fairs and professional events, with a focus on experience, lead generation and return on investment.
Strategic websites
I design and build corporate, professional and portfolio websites around positioning, content and user journeys. Your website becomes a marketing asset, not just a shop window.
View selected websites ↗
Enrica Biondini
Managerial experience.
A partner's energy.
I have led integrated strategies, six-figure budgets, teams and international projects in industrial B2B markets. I have also designed and built several websites, translating identities, goals and content into tangible digital experiences. Today I bring this experience to entrepreneurs and teams seeking clearer choices, consistent communication and continuity in execution.
Explore my experience on LinkedIn ↗My voice
My story, my way of doing marketing.
“Communication should not simply fill a space. It should leave a mark and create value.”
In this interview, in Italian, I explain why I define myself as a Fractional Marketing Director, what senior marketing direction can bring to a business and why experience and human sensitivity still make the difference in the age of AI.
Interview produced by Storyline. View the original LinkedIn post ↗
Make it matter
Do you have a project, a goal or a brand that needs sharper focus?
Let's start with a practical conversation. No off-the-shelf formulas.